Corporate Event Industry Stats
Definition of Corporate Events: "Business or private events that can range from launch parties, meetings and conferences, to non-business holiday parties or retreats."
There might be different reasons why you want to plan and host an event, so we have put together various stats and facts about the event industry for you to take into consideration while planning.
The Events Industry: The Stats
The event industry is growing exponentially and has so many aspects that could benefit you when hosting an event.
Direct Spend by Segment
Surprisingly, conferences and meetings are actually the segment in the event industry that spend the most money, with £19.9 billion. This could link to this segment being the most popular and most held events. With that, exhibitions and trade fairs are not far behind with £11.0 billion.
The spend average sky-rockets when you look at just London conference venues on their own - being in the big city comes at a price!
An average of £1.5 billion have been spent on music, sporting, cultural events, along with outdoor, incentive travel & performance improvement and corporate hospitality & corporate events.
Once you have chosen your event, it is important to invite your guests and make sure they come, especially if you host a conference or any corporate event that might be vital for them.
To help you, here are some stats and facts about promoting your event:
In 2017, event planners have said that they have mostly use social media (87%) to advertise their event. Mobile event apps are also helpful to promote your event with 31% of the organisers saying they have used it. Additionally, 16% have said that they use Big data/analytics software.
Of course, there are so many other different unique ways to advertise your event so it is up to use to use your creativity and attract your audience!
Trends of 2018 That Are Shaping the Events Industry
1 | With all the terrorism attacks in the last few years, one trend is better coordination with local law enforcement & experts, better focus on event security planning and a widespread use of technology. This could be something to look at while planning your event and show your target audience that you are putting your full attention on Safety
2 | A more unique one is engagement, and this is what we are here for. We offer many fun, unique activities for your corporate event, in order to engage everyone, and not bore everyone with the traditional conference. This can include adding more hands-on displays, host activities with your senses, like scents, integrate textures, soundtracks and visual techniques while planning.
3 | Technology and Virtual Aspects attract - have you thought of virtual speakers or meetings?
4 | Try and use a familiar touch to your event. A local venue can be your attraction, and share your unique local experiences with your attendees.
5 | How about a personalised event? Some attendees might be more attracted to your event if you show them you have put effort and customized some aspects of your event!
6 | Nowadays, we need to concentrate on sustaining development of businesses and charities, which is why it has become such a big focus. Use local businesses as suppliers and promote them at your event, or include activities at your event that will benefit a charity
7 | Being unplugged from any electronics at events is also an alternative idea to help your attendees relax and not think about work. Have no wifi zones, or structures breaks, so that they can only us their phones at certain moments at your event
After all those positive facts and statistics about the growth of the event industry, hopefully we have convinced you to plan your own event. If not, this is what we are here for! Our range of corporate events across the UK offer an effective experience tailored to any and every team.